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Ticketmaster says sold out, but resale sites still have tickets

Ticketmaster's message is about the primary seller's tickets. Resale tickets are ones people already bought and listed again, on Ticketmaster's own resale or on StubHub, SeatGeek, Vivid Seats and others. One market can be empty while the other is full.

Why the two markets differ

  • Primary tickets come from the seller of the event at the price it sets. When they are gone, the primary count is zero.
  • Resale tickets come from fans and from resellers who bought during the sale. They set their own price, above or below face value.
  • One ticket can be listed on several resale sites at once, so the number of listings you see across sites can be larger than the number of tickets behind them.

Primary and resale prices

Primary seats sell at the price the event set. Resale seats sell at the reseller's price, plus the marketplace's fees. A show with 2 primary seats left, like Matt Mathews at Coca-Cola Roxy Theatre on Feb 13, 2027, still had seats at the seller's price.

Questions

Why does SeatGeek have tickets when Ticketmaster has none?

Ticketmaster is selling the primary tickets for the event. SeatGeek lists resale tickets that people already bought. The primary seller can run out while resale listings stay up.

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